Hope is not a Strategy, a phrase I recently heard from a business woman I really admire, Caren Hendrie. I attend her monthly networking group Women Getting Results and she will mention it at least a couple of times each month.

It got me thinking about the strategies, systems and processes I have in my business or you could say the lack of. For the past twelve months I have been relying a little to much on hope. The results as you can imagine have not been all that I desired. I would have many a strategy, system or process floating around in my mind, but it was rare that I would commit to any on paper.

Often I could see prospects slip through the cracks or I would have an ad hoc approach to my social media and there was definitely no consistency in my business.

So for the past little while I have been implementing some strategy, processes and systems into my business. Examples include:

  • An Instagram strategy and process
  • A weekly blog/email strategy and process
  • A weekly planning worksheet
  • Tracking my numbers weekly


Not only have I been producing way more consistent content, I am also saving time because I am following processes. I have gained so much more confidence, because I can see the results in my weekly tracking. I am using Bitly for all my links, so it really encouraging to see how many clicks I have or to see my email list growing in Mail Chimp.

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It is my plan to implement many more systems and process that will ensure that my strategies will come to fruition. In fact my new program which I will be releasing in a couple of months is based on just this. It was developed as a result of what I was missing in my business and I also discovered was missing in many other businesses too. I will be sharing more on my Next Step Program in coming weeks.

As part of my twelve week blog series, I like to compliment the blog post with a freebie. This week, I have created an “Instagram One Page Plan” download that shares my system for creating weekly content for Instagram. I have been trying out a new look and feel in my feed, that I must say I am loving. In the past I would only post when I had taken good photos, often when traveling or visiting nice places. This meant that I would post a lot for a while and then nothing for ages. It also meant that there was no cohesion with my business. The result now, is a curated selection of content that consists of domain free images, my photos and quote images that I design on Canva, my #1 design tool. I also use the Plann App, a new tool for me, which has been a game changer to design my feed in tiles of 9 and it helps me upload my images, caption copy & hashtags with a few clicks on my phone. You can see how it works below.

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{Image via Plann App)

If you would like to download my “Instagram One Page Plan”, then please click here.

Each week in my Facebook Group “Authentic Marketing & Client Connection” I take a deeper dive into each of my weekly blog posts. I share lots of tips & tricks to help you create visual content that connects & converts, relationship marketing, social media and so much more. I would love you to join us!

What is your favourite business system or process that has helped you in your business?

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